1- ANSWERING A DEMAND FROM CONSUMERS

Secondhand at Almé is all about community! From the outset, the brand's loyal customers were grouped together in Facebook groups or subscribed to the brand on Vinted.

It was with this in mind that Almé called on Nopli to provide a secure framework enabling buyers and sellers to have an exceptional second-hand experience to continue the customer experience right through to the end.

2- CAPT A NEW CUSTOMER

Some of Almé's female consumers were only consuming the brand second-hand and totally escaping the CRM work of Almé's teams. Now, these customers buy and sell via Almé's La Seconde Vie and in 50% of cases are even eventually transformed into first-hand customers thanks to the gift card system.

3- BUILDING CUSTOMER LOYALTY AND INCREASING LTV

By offering second-hand, Almé enables customers to never leave Almé's systems and so this creates a virtuous circle for customers and for the brand, which benefits from a greatly boosted repeat and therefore improved LTV.