1- COMPETE WITH VINTED IN THE RESALE OF JULES PRODUCTS
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For a brand like JULES, tens of thousands of items are resold every year on Vinted. That's a lot of items for which the brand captures neither data nor financial flows, even though its customers expect it to offer new services.

With this in mind, JULES called on Nopli to launch an efficient service enabling consumers to buy and sell JULES second-hand goods in a controlled, user-friendly environment.

2- COMMUNICATE EFFECTIVELY ABOUT THE SERVICE LAUNCHAt launch, it was vital to make users aware of this new second-hand service in order to successfully communicate and reach volume targets.

Nopli therefore supported Jules in implementing a multi-channel communication strategy to target loyal users via a newsletter and posts on social networks.

3- ENSURING SUFFICIENT SUPPLY TO MEET DEMAND
‍To meet demand from the day of the launch, JULES set up an internal challenge in the form of a competition enabling employees to put products on sale before the opening of the second-hand platform.